The dissertation titled "Customer Relationship Management - User Management and E-Mail" (CRM) is an integrated approach to identifying, acquiring, and retaining customers. By enabling organizations to manage and co-ordinate customer interactions across multiple channels, departments, lines of business, and geographies, CRM helps organizations maximize the value of every customer interaction and drive superior corporate performance.
Today's organizations must manage customer interactions across multiple communications channels-including the Web, call centers, field sales, and dealers partner networks. Many organizations also have multiple lines of business with mark overlapping customers. The challenge is to make it easy for customers to do business with the organization any way they want-at any time, through any channel, in any language or currency- and to make customers feel that they are dealing with a single, unified organization that recognizes them at every touch point.
The Customer Relationship Management -
User Management and consist of functions like Organizational Management, Customer Management, and Employee Management with Administrator, Customer Logins, Employee Logins, a E-Mail module which consist of Mail Service with Inbox, Compose Mails and Viewing sent items.